You Know What Those Cadbury Chocolates Need? A Little More Cheese

It seems that the Brits are a tad pipped over Kraft Food’s planned acquisition of Cadbury, the iconic British candy company. They worry that Kraft, the maker of Velveeta processed cheese and Oscar Mayer hot dogs, will drag down Cadbury’s oh-so premium reputation.

Today, Kraft’s CEO Irene Rosenfeld sought to calm these fears, saying, “We have great respect for Cadbury’s brands, heritage and people.” Rosenfeld also used the opportunity to announce a new line of products that would adapt the Cadbury brands to American tastes and also promote synergies between the two company’s product lines.

The brand extension includes three new flavors of Cadbury Creme Eggs:

• Creme Cheez: a chocolate egg filled with Cheez Whiz
• Steak Creme: a chocolate egg filled with A1 Steak Sauce and wrapped in bacon
• Miracle Creme: a chocolate egg filled with a mixture of Miracle Whip and Grey Poupon