Let me tell you a story. I was at a presentation that a friend, an Astrophysicist, gave to a potential donor. I thought the presentation was lucid and compelling (and I’m a Professor of Visual Arts here at UC San Diego so at the end of the day, I know really nothing about Astrophysics). After the talk the sponsor said to him, “you know what, I’m gonna pass because I just don’t feel inspired… you should be more like Malcolm Gladwell.”
At this point I kind of lost it. Can you imagine?
Think about it: an actual scientist who produces actual knowledge should be more like a journalist who recycles fake insights! This is beyond popularization. This is taking something with value and substance and coring it out so that it can be swallowed without chewing. This is not the solution to our most frightening problems — rather this is one of our most frightening problems.
What bugs me about most TED talks is that they seem designed to make the listener feel special somehow, as though we’ve done something good simply by hearing the talk, like “I know you’ll understand, you’re one of the smart ones.” It’s the same way Principal Skinner talks to Lisa Simpson.